The mission of Discover Upcountry Carolina Association is to promote tourism as an economic activity in Upcountry South Carolina while enhancing the natural and cultural resource base that it supports.
Discover Upcountry Carolina Association is one of South Carolina’s regional tourism development and promotion agencies as designated by the South Carolina Department of Parks, Recreation, and Tourism (SCPRT). The Association was established in 1978 and serves Anderson, Cherokee, Greenville, Oconee, Pickens and Spartanburg Counties.
