Privacy Policy

Discover Upcountry Carolina Association has implemented this policy in an effort to demonstrate our strong commitment to online privacy. This policy details how we gather, use and protect the information that we collect from our Website, located at This policy may change over time and will be effective when posted. Your continued use of this site following the posting of any amendment or change will constitute your acceptance of such change.

Discover Upcountry Carolina Association does not sell or rent any personal data you provide to us to any third parties. We respect the privacy of users visiting our site and, except as otherwise set forth below or required by law, we will not share your personal data with anyone else. Please contact us if you have any questions about our privacy policy. Our contact information appears below.


A cookie is a small text file generated by a Website’s server and placed on a user’s hard drive. Cookies enable the site and your browser to interact in such a way that the site is able to present you with the most appropriate options and to customize services to your interests, based on your previous use of the Website. For example, a cookie can be used to store registration information in an area of the site so that you do not need to re-enter it on subsequent visits to that area. Because the early use of cookies to track users’ navigational habits were not disclosed to users, their use has raised privacy concerns. However, most Websites now use cookies to improve your navigational experiences and save you time.  [may] use cookies to store a user’s individual preferences and system parameters.

Web browsers allow some control of most cookies. Please consult your particular Web browser’s settings. You can learn more about cookies, see what cookies have been set on your computing device and learn how to manage and delete them at

Discover Upcountry Carolina Association also uses cookies and other technologies such as pixel tags, web beacons and clear GIF files, to help manage our online advertising program. These technologies are provided by our advertising management partners and enable them to recognize a unique cookie that has been placed on your web browser, which in turn enables us & these advertising management partners to learn which advertisements bring visitors to our website.

When you link to our website through any social networking or third party websites, applications or services, please remember that you are also bound by those privacy policies. Also note that when you post information in a public forum, it becomes public information. Discover Upcountry Carolina Association does not control & therefore is not responsible for the privacy practices of such third party services. You should consult the privacy policies of third party services to understand their information practices.

What Information Do We Collect From You

We may collect information from you when you fill in an online form for any of the services available on our website (e.g., rfp forms, eNewsletter sign up, visitor guide requests, etc.). We may also collect information you give us over the telephone in written or other communications, and in person at our visitor center. The type of information we will collect includes, for example, your name, mailing address, electronic mail (“email”) address, telephone numbers, and other information specific to the requests that are being made by you regarding the service you are wanting us to provide.

Personally Identifiable Information

We may use the personally identifiable information we collect to contact potential contest winners and individuals that request visitor guide, individuals requesting an RFP, opt-in email subscribers, survey participants, or to respond to an email or other inquiry or request. We may also use this information to help improve our website and our services, to customize your experience at our website, or to send updates or notices about our tourism association and the services we offer that we think may be of interest to you. Periodically we also combine this information with other generally or publicly available information to help us identify visitors’ preferences or interests. We may provide information that identifies you to companies that assist us in these activities, such as helping us fulfill your request for a product, service, or information.

We use Remarketing with Google Analytics to advertise online – Third-party vendors, including Google, show our ads on sites across the Internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize & serve ads based on someone’s past visits to our website.

Google Analytics Demographics & Interest Reporting – We use data from Google’s Interest-based advertising or third-party audience data (such as age, gender & interests) with Google Analytics. We do so to research visitor response for site improvements, segmentation of advertisements & for remarketing efforts.

We may share aggregated, non-personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.

We will not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features that are based on the DoubleClick cookie unless you have robust notice of, and your prior affirmative (i.e., opt-in) consent to, that merger.

Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Ad Settings. We also encourage you to consider the Google Analytics opt-out browser add-on.

Use of Internet Protocol Address

We may use your Internet protocol (IP) address for several reasons: to help diagnose problems with our server, to administer our Website, to help identify you, and to gather broad demographic information.

Use of Registration Information

Our site’s registration (E-newsletter/Visitors guide) area requires customers to supply contact information, such as name and e-mail address, and demographic information, such as your ZIP code. We use this information to send you promotional materials from our organization and from some of our members and/or partners. However, users may opt out of — or opt in to — these promotional e-mail messages at any time. (See Opt Out below.)

Use of Demographic Information

We also collect demographic and profile data that we use to tailor your experience at and related Discover Upcountry Carolina Association sites. Based on this information, we display content we feel might interest you. In addition the data is used for marketing purposes to enhance the site for optimal user experience.


All email marketing activities from Discover Upcountry Carolina Association (e.g., e-newsletters and other special event notices) contain clear links to unsubscribe. We honor all requests within 5 days. If you are receiving email from us and wish to unsubscribe, either click the link in the email, email us, call us, or send us a note via postal mail to inform us that you no longer want to receive email from Discover Upcountry Carolina Association. In addition, Discover Upcountry Carolina Association adheres to all guidelines and only sends emails to those with whom Discover Upcountry Carolina Association has an existing business relationship, or individuals who have opted-in to receive tourism information from us. No email addresses are obtained through harvesting, scraping, spidering, or any other method involving an automated script. In addition, no email addresses are rented or purchased from a list broker or third party.


This policy applies only to information collected while a user is on the Discover Upcountry Carolina Association Website. This site contains links to other sites. Discover Upcountry Carolina Association is not responsible for the content or privacy practices of these sites. Users are encouraged to read and become familiar with the privacy policies maintained by such other Websites.

Information of Minors and Children

Discover Upcountry Carolina Association does not seek to collect information from children under the age of 18. If you are under the age of 18, please do not submit any information to us or ask us to e-mail you. If you are the parent or guardian of a person under the age of 18 who has provided information to us, please contact us and we will remove such information from our database.

Contact Us

If you have any additional questions or concerns about our privacy policy, please contact us: Discover Upcountry Carolina Association, 500 E North Street, Suite C, Greenville, SC 29601. (864) 233-2690, Email: [email protected].

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