euphoria 2026 Schedule Round-Up
August 3, 2026
What began in Greenville, SC, as a spark between a restaurateur and a musician has
Travel & Adventure Natural Beauty Intriguing History Dynamic Downtowns
Attractions
Waterfalls
Recreation
Eat
Stay
Itineraries
This Is
Upcountry SC
The Upcountry is mountains, lakes, waterfalls, and Southern Hospitality.
Share Your Upcountry Adventure
From scenic trails to small-town charm — tag #UpcountrySC and share your story.
Our First Stop on the Chef Ambassador Trail
July 31, 2026
Looking to hop on the Chef Ambassador Trail? The best part is that there isn’t
Spend a Day in Downtown Spartanburg
June 26, 2026
Looking for the perfect way to spend a day in Spartanburg? Here are some ideas
Touring Historic Upcountry SC Homes
June 19, 2026
Hey, history buffs and architecture lovers, would you like to tour houses built as early
July 4th Fireworks
June 8, 2026
No matter where you are in the Upcountry, we have a great list of spots
BMW Driving School for Dad
June 2, 2026
The BMW Performance Driving Schools East is the spot to visit this summer for an
Annual Festivals, Art & Culture, Live Music, Sports, & More Year-Round Fun!
Have You Heard of Scenic11?
Looming majestically beyond the low hills of Piedmont, the southernmost peaks of the Blue Ridge Mountains follow The Cherokee Foothills National Scenic Byway.
It provides a scenic alternative to driving the Interstate. Extending from I-85 near the N.C. border to I-85 at the Georgia line, this route allows the traveler to experience magnificent views and visit many attractions along the way.