July in the Upcountry is a fabulous time to enjoy indoor and outdoor events for all ages! Check out the chronological list below to find the best events for you and your family’s upcoming visit.

- Lake Jocassee Sunset Tours – Location: Lake Jocassee Rd, Salem, SC, 29676. Date(s) & Times: Saturdays in July (starting at 7 pm). Enjoy the gorgeous sunset colors over Lake Jocassee as you cruise past waterfalls on this evening adventure. Bring your water, coolers with food/drinks, and cameras for pictures!
- Weekend River Floats! – Location: 1001 Old Easley Hwy, Greenville, SC, 29611. Date(s) & Times: Fridays – Sundays, May 23rd – Sept. 21st, 2025 (10 am – 4 pm). Get ready to relax on this lazy river float, 10 minutes outside downtown Greenville! Ticket purchase includes tube, life jacket rental, and shuttle service. The average float is 2.5 hours, and you must be 42″ tall to float. Buy your tickets in advance online!
- The Carolina Countryside Tour – Location: 206 S Main St, Greenville, SC, 29601. Date(s) & Times: Sundays starting at 11:30 am. This tour introduces you to 80 miles of scenic routes, mountain overlooks, historic sites, restaurants, and a unique tea farm. Book your tickets online!
- Whiskey’s Annual July 4th Cookout – Location: 3069 Wade Hampton Blvd, Taylors, SC, 29687. Date(s) & Times: July 4th, 2025 (starting at 1 pm). This is a free event for the community! Celebrate the 4th of July with a kids’ zone, family karaoke, tons of food, and more! Bring a side dish if you’d like—sign up behind the bar in advance!
- July 4th Party at the Pool—Location: Hotel Domestique, 10 Road of Vines, Travelers Rest, SC, 29690. Date(s) & Times: July 4th, 2025 (12 – 6 pm). Bring your floaties and indulge in a luxurious day by the pool. Tickets include all-you-can-eat BBQ and your pool pass for the day. Beer, wine, liquor, and non-alcoholic beverages are available for purchase poolside.
- For a complete list of July 4th celebrations in the area, look here!
- Twin Creeks End of Season Celebration– Location: 4638 Midway Rd, Williamston, SC, 29697. Date(s) & Times: July 4th, 2025 (9 am – 2 pm). It’s the last U-Pick of the season! Don’t miss your last chance to enjoy picking lavender and checking out the barn boutique, along with their 4th of July celebration. Complete with food trucks, kids’ activities, and more all day.
- Import Expo – Location: Greenville Convention Center, 1 Exposition Drive, Greenville, SC, 29607. Date(s) & Times: July 12th, 2025 (5 – 10 pm). Calling all car fans! Check out the latest in the surrounding area’s Imports, Domestics, European cars, and more. Kids under 12 are free to enter. Buy your tickets here!
- Southeastern Game Exchange Expo – Location: Greenville Convention Center, 1 Exposition Drive, Greenville, SC, 29607. Date(s) & Times: July 18th – 20th, 2025 (times vary). It’s the 9th year of the Carolinas’ biggest video gaming expo! Meet your favorite content creators, explore an incredible lineup of tournaments, vendors, panels, arcades, and more.

- Greer Tunes in the Park 2025 – Location: Greer City Park, 301 E Poinsett St, Greer, SC, 29651-3708. Date(s) & Times: July 19th, 2025 (6 – 9 pm). Don’t miss this free summer concert series on the 3rd Saturday of every month (May-September). Enjoy music from The Carolina Coast band, Greer Idol & Greer Idol Jr competitions, food trucks, and dancing!
- Rock the Country – Location: Anderson Sports & Entertainment Center, 3027 Martin Luther King Jr Blvd, Anderson, SC, 29625. Date(s) & Times: July 25th – 26th, 2025 (times vary). The music lineup is out and stacked with the baddest in the business. From Kid Rock to Hank Williams Jr. and more! Gear up for a music festival bigger and bolder than ever.
- Greenville Drive vs. Hub City – Location: Fluor Field, 945 South Main Street, Greenville, SC, 29601. Date(s) & Times: July 25th-27th, 2025 (times vary). Don’t miss your next chance to see the Greenville Drive face off against the new Hub City Spartanburgers! Buy your tickets in advance for this fun local rivalry weekend.
- Tomato Sandwich Taste-Off – Location: Travelers Rest Farmers Market, 235 Trailblazer Drive, Travelers Rest, SC, 29690. Date(s) & Times: July 26, 2025 (8:30 am – 12 pm). This ninth-annual fundraiser and legendary local culinary event returns to Trailblazer Park. Watch as eight local chefs compete to win the Big Tomato trophy! Your ticket buys sample-sized renditions of each chef’s tomato sandwich and a vote to choose the winner. Voting ends at 11:30 am.

There’s plenty to look forward to this summer season, and stay tuned for Part 3 (August) of these summer trip guides coming soon.
By: Sarah (Moore) Gross, Contributing Author